189: Sustainable Packaging Unwrapped with Wendy Jedlička
In this episode, we talk to Wendy Jedlička. She has a strong background in design, manufacturing, and business. As a Lifetime Certified Packaging Professional and certified Sustainability Associate, she brings a wealth of expertise in sustainable design and business strategies. She is the president of a packaging design firm that specializes in creating sustainable solutions, and she’s played a key role in coordinating the o2 International Network for Sustainable Design in the US. Beyond her work in the field, she also develops curriculum and teaches courses on sustainable design, marketing, and business. An internationally recognized speaker and prolific writer, she’s contributed to leading design publications and authored chapters in well-known books, bringing cutting-edge insights to professionals worldwide.
During this episode we talked about our guest’s journey into sustainable packaging, exploring what first inspired her, how packaging has evolved, and the latest materials and technologies shaping its future. She dispels common misconceptions about sustainable packaging, shares the biggest challenges businesses face in adopting sustainable practices, and discusses her efforts to weave sustainability into education. We also talk about her books, Packaging Sustainability and Sustainable Graphic Design, and hear her advice for anyone wanting to make a meaningful impact.
Links from the episodes:
Where can people find Wendy?
MCAD
KEY TAKE AWAY
“Products and packaging needs to be a team and currently they are not treated that way.”
About the author, Mariska
Hi and welcome! My name is Mariska. I am originally from South Africa, but now call the world my home. I am an artist, designer, environmentalist, podcast host and speaker.
I started the Mama Earth Talk podcast in 2018 to share some of the things that I learned about just how easy it can be to reduce your impact on the environment. This then quickly grew into a forum that showcases the amazing things that many people are doing to make the planet better, and further into a source of hope and inspiration for many. A few of the amazing guests include Zero Waste Queen, Bea Johnson, Claude Silver, Kathryn Kellogg and zero waste chef Max La Manna.
If you do not already I urge you to follow me and my journey on social media (@designbymariska), and to refuse, reduce, reuse, recycle and rot your own waste using the handy tips I post!