086: How sustainable passion project can turn into business ventures with Jay Siegel

In this episode, we talk to Jay Siegel. He is the co-host of the Sustainability Defined podcast and the founder of Ground Up Impact that makes environmental and social business ventures profitable.  

During this episode, we take a look at how sustainable business can be good for the environment as well as financially viable. We talked about some changes companies are making to educate their customers as well and how we as individuals and organisations can have a more significant impact.  


Where can people find Jay?


Instagram – Sustainability Defined

Instagram – Jay



Sustainability Defined

Ground Up Impact

Key Take Away

“The most sustainable building is often times the one you already have.”


About the author, Mariska

Hi and welcome! My name is Mariska. I am originally from South Africa, but now call the world my home. I am an artist, designer, environmentalist, podcast host and speaker.

I started the Mama Earth Talk podcast in 2018 to share some of the things that I learned about just how easy it can be to reduce your impact on the environment. This then quickly grew into a forum that showcases the amazing things that many people are doing to make the planet better, and further into a source of hope and inspiration for many. A few of the amazing guests include Zero Waste Queen, Bea Johnson, Claude Silver, Kathryn Kellogg and zero waste chef Max La Manna.

If you do not already I urge you to follow me and my journey on social media (@designbymariska), and to refuse, reduce, reuse, recycle and rot your own waste using the handy tips I post!

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